in the world of
Swarovski Optik

We deliver as usual! Due to possible longer delivery times, we have extended the right of return to 30 days.
Kathrin Puelacher
Manager PR & Internal Communication
Tel. +43/5223/511-6397
Mobile +43/664/625 6858
Press Photos
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NL Pure – One with nature

July 01 2020

SWAROVSKI OPTIK opens up a new dimension of wildlife watching: A huge, revolutionary field of view combined with groundbreaking design in premium-class binoculars – the new NL Pure from SWAROVSKI OPTIK takes your wildlife viewing to the next level.


Mit SWAROVSKI OPTIK 160 Vogelarten an der NABU Vogelstation Wedeler Marsch entdecken und erkennen

June 24 2020

Zum 1. April 2020 startete die Kooperation zwischen dem Tiroler Familienunternehmen SWAROVSKI OPTIK und dem NABU Hamburg. Sobald die NABU Vogelstation Wedeler Marsch vor den Toren Hamburgs wieder geöffnet ist, können Besucher dort mit den hochpräzisen Fernoptikgeräten aus Absam, Tirol die gefiederten Bewohner entdecken, erkennen und beobachten.


COVID-19 Press Statement SWAROVSKI OPTIK, March 17, 2020

March 17 2020


IWA 2020 Press Kit

March 03 2020

At IWA 2020 SWAROVSKI OPTIK has presented its latest product innovations. Read more details about the world’s first optical device to offer digital animal identification (dG), the latest rifle scope Z8i 3.5-28x50 P and the dS with mounting rail system here:


Stay Curious - SWAROVSKI OPTIK proudly presents the world’s first optical device to offer digital animal identification

February 17 2020

SWAROVSKI OPTIK’s latest innovation is a smart one: with the new dG (digital guide), the Tyrolean family business is proud to present a genuine world first. It is the very first long-range optical device to allow you to combine your viewing with automatic animal identification, documenting, and sharing. When used with the intuitive dG app, the dG with built-in camera is the ideal companion for anyone who is keen to learn more about nature.


Start smart: the dS rifle scope now comes with SR mounting rail

October 01 2019

With the dS, SWAROVSKI OPTIK has developed a “smart” rifle scope that provides hunters with the ultimate in high-tech support. It combines the optical quality of conventional sighting-in optics with the key benefits of a digital scope to create an impressive whole. From October 1, 2019, the family-owned company based in the Austrian Tyrol will be expanding its dS family to offer the rifle scope complete with proven SWAROVSKI OPTIK mounting rail (SR).

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